Edited by Friederike Welter and William B. Gartner
There is growing recognition that entrepreneurship can be better understood within its context(s). This carefully designed book invites readers to take a journey: from reflecting critically on where the discussion on context and entrepreneurship stands today towards identifying future research questions and themes that deserve the attention of entrepreneurship scholars. This collection draws attention to the research challenges the entrepreneurship field faces by reviewing the many facets of contexts and by reflecting on methods and theoretical approaches that are required in order to contextualize entrepreneurship research.
Students and academics interested in context and entrepreneurship will benefit from this far-reaching and forward-thinking book.
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Chapter 9: Methodological approaches towards context-sensitive entrepreneurship research
This chapter examines current methodological trends in entrepreneurship research. The analyses focus on the match between methodological decisions (research designs, scales, samples, and so on) and entrepreneurial reality including the entrepreneur, the venture, and the context. It is argued that a consideration of context within each step of the research process is not only recommended but is key to advance the quality and validity of our results.
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