- The Successful Transgenerational Entrepreneurship Practices series
Edited by Pramodita Sharma, Nunzia Auletta, Rocki-Lee DeWitt, Maria Jose Parada and Mohar Yusof
Chapter 6: The re-establishment of family values as a driver of transgenerational potential
‘This is not what I had in mind when we decided to go on a winter-sports vacation with our daughters and sons-in-law!’ As her entire family was having dinner together in the finest Italian restaurant to be found in the French ski resort of Arc 1950, Bianca Ommens was visibly disappointed when her husband’s phone rang for the fiftieth time that day. Jan Ommens apologized, saying that he had no choice but to take the call – it was crucial. Moments thereafter, Maarten’s phone began to ring and he left the table with the same excuse. This was the proverbial straw that broke the camel’s back: the phones had been ringing all day – regardless of whether the family was skiing, taking the lifts or eating a meal. Bianca had never before felt so disappointed. She had always been well aware of the consequences of having an entrepreneur for a husband. However, since her sons-in-law, Maarten and Keesjan, had entered the company a year ago, the family dynamics seemed to have changed radically. Jan Ommens is the CEO of Diemen-Contour, 1 a family owned company active in the mobiltech industry which produces textile products for non-aesthetic purposes. More specifically, it is a specialized car-mat producer with a global client base that includes such automotive companies as Audi and Peugeot. The firm is a leader in its industry.
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