Emerging Dynamics of Sustainability in Multinational Enterprises
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Emerging Dynamics of Sustainability in Multinational Enterprises

Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj and Rabi N. Kar

This review addresses some of the pertinent questions arising out of the fast changing dynamics of sustainability development in multinational enterprises focusing their strategies, practices and models on emerging economies. Contributors from India, Europe and the United States offer fresh perspectives on strategic considerations for firms as well as case material.
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Chapter 9: DKCMUL: a case study in sustainable development

Nancy H. Vaz and G.A. Raikar


The year 2012 was the UN International Year of Co-operatives. The cooperative movement has contributed greatly to the development of countries like India. Generally, the co-operative movement brings to mind the ideology of the finance co-operatives, however, this movement has contributed to a number of other sectors, one of the primary ones being the dairy industry. The co-operative movement aims to bring about growth and development of the members of these communities with identical objectives and vocations by providing them with the required support through mutual co-operation. In India, the dairy industry and the co-operative movement gained momentum after Operation Flood in the 1970s (Jesse, 2007). The pioneer of the movement was Dr Kurien Verghese. This movement, also known as the White Revolution, was commissioned by Mr Lal Bahadur Shastri, the then Prime Minister of India, and it changed the face of the Indian dairy industry. India, from being an insufficient producer of milk, became the number one producer of milk in the world (Bindu et al., 2014). Generally, co-operative societies serve local needs, unlike corporate enterprises; however, the Anand Milk Union Limited (AMUL) has made the country proud of its global brand ‘Amul’.

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