- Studies in TransAtlantic Business Ethics series
Edited by Georges Enderle and Patrick E. Murphy
Chapter 13: The integrative justice model: fair, ethical, and innovative marketing to the poor
AbstractChapter 13 by Gene R. Laczniak and Nicholas J.C. Santos proposes a normative-ethical model for marketing. It outlines what is owed to vulnerable, impoverished consumers when they enter into marketplace transactions with more powerful sellers. Needless to say, such a model is relevant for developing and developed countries alike. The authors identify, discuss, and justify five prescriptive components of the so-called ‘integrative justice model’: (1) authentic engagement without exploitative intent; (2) co-creation of value with customers; (3) investment in future consumption; (4) genuine interest representation; and (5) focus on long-term profit management.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.