Frontiers in European Entrepreneurship Research
Edited by Robert Blackburn, Ulla Hytti and Friederike Welter
Chapter 7: Gendering entrepreneurship: a discursive analysis of a woman entrepreneur competition
Women’s entrepreneurship has long been regarded as a special area of entrepreneurship with its own sub-category at academic conferences, like the RENT conference, with special issues in academic journals such as those in Entrepreneurship and Regional Development and Entrepreneurship Theory and Development and more recently with a dedicated journal, International Journal of Gender and Entrepreneurship. This ‘special’ aspect of the field is also seen in the representation of female entrepreneurship as a unique category within the larger entrepreneurship domain with special government support policies, non-governmental organizations and associations working to support its development and growth. Whether approached from a gender and occupations (that is, representation of women in the general workforce) or a feminist theory and research perspective (Jennings and Brush 2013), it is evident that women entrepreneurs and women’s entrepreneurship is and will continue to be an important sub-area within the larger entrepreneurship domain. In this chapter, we aim to contribute to this body of work on women’s entrepreneurship by taking the feminist theory perspective and analyzing an entrepreneurship competition targeted at women entrepreneurs. More specifically, we focus on a prominent woman entrepreneur competition in Turkey, ‘Turkey’s Woman Entrepreneur Competition’ and perform a critical analysis of the media discourse generated through the competition to reveal how the event serves as an arena for various forms of gender work.
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