Translating Discoveries to the Marketplace
Edited by Phillip H. Phan
Chapter 5: The dynamics of R & D inertia in the pharmaceutical chemicals industry
AbstractThe chapter investigate changes in the R & D – a core component of organizations in the chemicals and pharmaceuticals industry – of Dow Chemical with respect to the changes in the environment to shed light on the core assumption of organizational inertia that organizations cannot change faster than its environment. To do so, the author examines both the content and process of research and development (R & D) capability change as well as exploring the performance implications of change.
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