This book is based on the research that I carried out as part of my PhD that was funded by the Responsible Gambling Trust (now GambleAware) for whose support I am particularly grateful. A substantial part of this book would not have been possible without the support of schools in the area of London and Kent that allowed me to carry out focus groups with their pupils. Special thanks are therefore directed to those schools that were able to accommodate my request and to the pupils themselves whose enthusiasm and willingness to discuss controversial topics has been inspiring. I would also like to thank my PhD supervisors and colleagues for their helpful comments, the industry members, the Gambling Commission and the ASA, for discussing with me several aspects of this book.
A special thanks and expression of gratitude must go to my parents, my husband and my children for their never-ending patience and support.
All errors are exclusively mine.