A Dynamic Perspective
Edited by Alain Fayolle, Sarah L. Jack, Wadid Lamine and Didier Chabaud
Entrepreneurship is undoubtedly a social process and creating a firm requires both the mobilization of social networks and the use of social capital. This book addresses the gap that exists between the need to take these factors into consideration and the understanding of how network relationships are developed and transformed across the venturing process.
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Chapter 4: Start- ups repositioning in business networks
In order to contribute to research on the process aspect of entrepreneurial networks, the present chapter addresses how start-ups can overcome the loss of all their customer relationships through repositioning. The chapter is based on a qualitative case-study methodology and, from the case study, a pattern of repositioning is observed. Repositioning occurs through looking backwards and forwards. It is the combination of utilizing similar structural networking patterns as earlier, together with updated projections of the future, that enables the start-up firm to see opportunities for relationship initiation and repositioning in the present.
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