On the Future of Academic Publishing
This chapter investigates the details and specialties of the academic publishing market and their relevance for OA publishing in academia. When publishing articles in academic journals, scholars are typically motivated by curiosity and expected reputation, and to a smaller extent by monetary rewards for the single publications. Whereas academic journals had been published for several hundred years by non-for-profit publishers, since the 1950s commercial publishers gained in importance. The strong bargaining power of the big five commercial publishers led to strongly increasing journal prices, which motivated the proponents of OA to vote for a new business model which provides all readers with a computer connected to the internet open access to academic articles, whereby the publication costs are covered by author fees and other revenues, instead of subscription fees.
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