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Consumer Logistics

Surfing the Digital Wave

Peter J. Rimmer and Booi Hon Kam

Digital technology has changed the way we work, socialize, shop, play and learn. This book offers a stimulating exploration of how digitization has begun transforming the prevailing global logistics system into a self-service and sharing economy, and ultimately provides a vision of the monumental changes likely to overflow into the business landscape.
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Chapter 3: Three disruptive digital trends

Surfing the Digital Wave

Peter J. Rimmer and Booi Hon Kam

Extract

Omnichannel Retailing, popularized by the exponential growth of mobile technologies, has added a new dimension to online shopping and reshaped the consumer-purchasing journey. This new phenomenon will continue to disrupt social behaviour, consumption and the production of goods and services in combination with the surge in the Internet of Things (associated with Big Data Analytics and Cloud Computing) and 3D Printing. Highlighted in this discussion are the transformational influences of: (1) the 'smart phone' in the rise of Omnichannel Retailing; (2) the life-changing possibilities of the Internet of Things manifest in smart houses and smart cars; and (3) the perceptible effects of 3D Printing in the production of functional consumer goods leading to the rebirth of home production and appearance of the product ingredients superstore. The combined effects of these three disruptive trends upon the consumer-purchasing journey will engender greater consumer involvement in fulfilling the last-mile supply chain.

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