Chapter 12: Conclusions
The art market is shaped by a web of actors in which auction houses take a specific and important position. Through auction houses, attributions and values are put into the public domain. Indeed, auction sales are the most publicised sale platform for artworks and antiques. This exposure of auction houses and their sales operates to their advantage, as it offers auction houses a unique marketing platform for their services and sales. The difference in prices between art sold at auction and art sold privately proves the greater impact and success of auction sales. The information auction houses produce in their sale catalogues and on their websites reaches not only potential clients, but also dealers, scholars and market analysts who refer to it when assessing the art object and its creator. This process implies that different actors insert an auction house’s misattributions and undervaluations into the art market by relying on the information’s accuracy. The actors’ confidence in the information auction houses produce is the result of the auction houses’ value-based marketing of their expertise and of the property they offer for sale.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.