Chapter 7: Analytics 2: marketing analytics
Chapter 7 explains new analytic techniques designed to study and obtain insights from big data basics. It covers linear regression concepts, decision trees and clustering analysis, the first two tied specifically to predictive analytics. Each is illustrated with the SAS Visual Analytics software and large data sets, explaining what the software is doing and what the results mean. All are then tied back to practical examples in previous chapters.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.