Chapter 2: Knowledge development of business entrepreneurship
This chapter starts by presenting knowledge development of the subject of business entrepreneurship during the 300 years of its existence, starting by looking at it as an economic function and ending with today’s focus on understanding entrepreneurship by better understanding the customers. After separating entrepreneurship from enterprising, small business, innovation and self-development, the chapter discusses two views on the subject today, referred to as the limited and the more extended view, and ends by presenting the author’s opinion of the possibility of characterizing business entrepreneurs as people acting ‘as if’, and involving more parts of their bodies in the business than just their brains.
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