Show Less
You do not have access to this content

Alternative Marketing Approaches for Entrepreneurs

Björn Bjerke

Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.
Show Summary Details
You do not have access to this content

Chapter 5: Knowledge development of leadership

Björn Bjerke

Extract

This chapter looks at leaders as a function in society, and tries to define the characteristic thoughts and behaviours of people trying to excel in pursuing leadership. It explores contextual theories of the leadership phenomenon and its results and effects, and the concept that understanding followers better leads to a clearer understanding of what leadership actually is. The chapter ends by categorising leaders as considering followers, versus understanding them as co-creators of leader-follower outcomes; this concept guides the rest of the book.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.


Further information

or login to access all content.