Chapter 9: Marketing approaches for business intrapreneurs
This chapter is orientated at providing models and interpretations from situations where the entrepreneur pursues his or her goals from the position of being already employed in another company (intra-corporate entrepreneurship). The chapter discusses this situation from a rational as well as from a social phenomenological point of view. Much of what is discussed in Chapter 8 is applicable here as well, but some extra elaborations are included.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.