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The Multinational Enterprise

Theory and History

Mark Casson

This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
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Mark Casson

Chapter 2 is a revised version of Casson, M., L. Porter and N. Wadeson (2016). Internalization theory: An unfinished agenda. International Business Review, 25(6): 1223–34. ISSN 0969-5931; doi: 10.1016/j. ibusrev.2016.03.007.

Chapter 3 is a revised version of Buckley, P.J. and M. Casson (2011). Marketing and the multinational: Extending internalisation theory. Journal of the Academy of Marketing Science, 39(4): 492–508. ISSN 1552-7824; doi: 10.1007/s11747-010-0243-0.

Chapter 4 is a revised version of Lopes, T. da Silva and M. Casson (2012). Brand protection and the globalization of British business. Business History Review, 86(2): 287–310. ISSN 2044-768X; doi: 10.1017/S0007680512000414.

Chapter 5 is a revised version of Casson, M. (2013). Economic analysis of international supply chains: An internalization perspective. Journal of Supply Chain Management, 49(2): 8–13. ISSN 1745-493X; doi: 10.1111/jscm.12009.

Chapter 6 is a revised version of Casson, M. and N. Wadeson (2012). The economic theory of international business: A supply chain perspective. Multinational Business Review, 20(2): 114–34. ISSN 1525-383X; doi: 10.1108/15253831211238203.

Chapter 7 is a revised version of Casson, M. and N. Wadeson (2013). The economic theory of international supply chains: A systems view. International Journal of the Economics of Business, 20(2), 163–86. ISSN 1466-1829; doi: 10.1080/13571516.2013.783514.

Chapter 8 is a revised version of Casson, M. (2014). Coase and international business: The origin and development of internalisation theory. Managerial and Decision Economics, 3(1), 55–66. ISSN 1099-1468; doi: 10.1002/mde.2706.

Chapter 9 is a revised version of Casson, M. (2014). The economic theory of the firm as a foundation for international business theory. Multinational Business Review, 22(3): 205–26. ISSN 1525-383X; doi: 10.1108/MBR-06-2014-0024.

Chapter 10 is a revised version of Casson, M. (2016). Alan Rugman’s methodology. International Business Review, 25(3): 758–66. ISSN 0969-5931; doi: 10.1016/j.ibusrev.2016.01.015.

Chapter 12 is a revised version of Casson, M. and T. da Silva Lopes (2013). Foreign direct investment in high-risk environments: An historical perspective. Business History, 55(3): 375–404. ISSN 1743-7938; doi: 10.1080/00076791.2013.771343.