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The Multinational Enterprise

Theory and History

Mark Casson

This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
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Chapter 6: The economic theory of international business: A supply chain perspective

Mark Casson and Nigel Wadeson


This chapter proposes a new way of resolving some outstanding issues in international business (IB) theory by building upon recent work on global supply chains and the ‘systems view’ of IB. It views the multinational enterprise (MNE) as a coordinator of international supply chains, and reformulates IB theory in this context. This approach clarifies the logical structure of IB theory and reveals precisely where the conflicts and ambiguities lie.

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