Theory and History
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
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4 Imitation, brand protection and the globalization of British business
6 The economic theory of international business: A supply chain perspective
11 Foreign direct investment in high-risk environments: A theoretical perspective
12 Foreign direct investment in high-risk environments: An historical perspective