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Mastering Creativity in Organizations

Andrés Hatum

This book identifies best practices, leadership styles, and organizational structures for the stimulation of organizational creativity, with an aim to help any company – not just companies in creative fields or industries – become an organization in which new ideas flow, new processes are developed, and new products are brought to market. Managers will find case studies describing exceptional organizational creativity and practical takeaways that can be applied in their own firms. Students will find concrete analytical frameworks for thinking about creativity in organizations, and academics will find a different approach to the study of creativity, one that is grounded in practice.
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Appendix: interviews

Andrés Hatum


Luis Cuesta, SCPF, Spain

Josef Maria Piera, SCPF, Spain

Toni Segarra, SCPF, Spain

Fritz Korten, Fresh Forces, the Netherlands

Guy Caron, Cirque du Soleil, Canada

Paolo Fontanazzi, Tetra Pak, Italy

Guillermo Ungaro, Tetra Pak, Argentina

Lars Bergholz, Tetra Pak, Italy

Tim Hoar, Central Saint Martins, England

Yann Mathias, Central Saint Martins, England

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