Show Less
You do not have access to this content

Mastering Creativity in Organizations

Andrés Hatum

This book identifies best practices, leadership styles, and organizational structures for the stimulation of organizational creativity, with an aim to help any company – not just companies in creative fields or industries – become an organization in which new ideas flow, new processes are developed, and new products are brought to market. Managers will find case studies describing exceptional organizational creativity and practical takeaways that can be applied in their own firms. Students will find concrete analytical frameworks for thinking about creativity in organizations, and academics will find a different approach to the study of creativity, one that is grounded in practice.
Show Summary Details
This content is available to you

Index of companies

Andrés Hatum

Apple 48, 122, 135
Arcadis 24
BloomThat 50
BMW 114
Borges 68, 70
Bridgestone 22
Bullipedia 76
Camper viii, 13, 11621, 132, 147
Central Saint Martins 13, 47, 48, 77, 146
Chocovick 72
Cinevista 129
Cirque du Soleil vii, viii, 13, 2641, 139, 140, 143, 146
Coca-Cola 20
Daimler 114
Delta Airlines 84
elBulli viii, 13, 20, 49, 5178, 140, 143, 146
elBulliDNA 76
elBulliFoundation 75, 78
elBulliLab 76
El Deseo viii, 13, 12333, 1413, 147
Eli Lilly and Co. 50
Encyclopedia Britannica 50
Facebook 13, 121, 122, 134
FC Barcelona vii, viii, 13, 89102, 1047, 141, 146
Firestone 13, 22
Fresh Forces viii, 13, 24, 25, 39, 146
Google 44, 116, 135
Haier Group 13, 85, 106
Handy 50
IBM 16, 24, 153
IDEO 13, 112, 113, 148
IKEA 20, 21
ING 24
InnoCentive 13, 50
Instacart 50
La Masía 89, 95107, 140, 141, 143
Lavazza 68
Lays 68
Mango 118
Michelin 22, 54, 71, 72, 77
NH Hotels 68
Ofsted 112
Pixar 13, 16, 150
Polaroid 13, 19
Rabobank 24
Ranelagh Primary School 110
Royal Shakespeare Company 13, 108, 153
SCPF viii, 13, 20, 21, 39, 146
Shakespeare Memorial Theatre 108
Sony 13, 121, 122
Southwest Airlines 116
Spil Games viii, 13, 86, 106, 146
Tetra Pak viii, 13, 44, 77, 146
Uber 50
Voestalpine Group 13, 113, 114, 132, 146, 147
Washio 50
Waze 13, 50
Wikipedia 13, 39, 49, 50
Zappos 13, 42, 77
Zara 118