Theory and Implementation
In this chapter we propose to link and explore the relationships between OPM and resource-based theory (RBV) for firms to achieve a sustained competitive advantage. RBV suggests that organizations possessing resources that are valuable, rare, or difficult to imitate or substitute can achieve sustained competitive advantage. Valuable resources provide economic value to firms and rare resources are unique and difficult to copy. The chapter starts with the foundations and history of RBV and then continues to apply this to OPM, its resources and activities. Subsequently, OPM is discussed from an RBV perspective as a resource in itself but also as a means to orchestrate resources. This provides an opportunity to understand the mechanisms through which OPM delivers competitive advantage.
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