A Practical Managerial Approach
This chapter focuses on distribution and distribution channels. It looks at the types of distribution channels, and distribution channel structure. The chapter discusses the selection of the type of intermediary; distribution channel intensity; the conditions and responsibilities of distribution channel members; and conflicts. After presenting physical distribution (transportation, warehousing, inventory management, and order processing), the chapter concludes with discussion of online and e-commerce and franchising as a distribution option.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.