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Entrepreneurial Marketing

A Practical Managerial Approach

Robert D. Hisrich and Veland Ramadani

One key for success for the entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing, focuses on all the essential elements to successfully achieve these needed sales and revenues: identifying and selecting the market, determining the consumer needs cost effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. The content is enhanced by numerous examples throughout.
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Chapter 9: International entrepreneurial marketing

Robert D. Hisrich and Veland Ramadani

Extract

International business and marketing is taking on an ever-increasing role in the global economy. Entrepreneurial firms from most developed countries effectively sell their products/services in a variety of market areas. Indeed, as formerly agricultural countries become more and more industrially developed, the distinction between foreign and domestic goods becomes somewhat blurred. What was once only produced domestically is now produced internationally. This blurring of national identities is likely to continue as more and more products/services are introduced outside domestic boundaries through successful international entrepreneurial marketing.

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