A Practical Guide from Start-up to Global Success
Chapter 3: Trade marks and your brand
Brands are essential to the success of fashion businesses. Trade marks are a monopoly right which protects the brand on a territory-by-territory basis. This chapter introduces the important concepts within trade mark law, the types of trade mark which are available for the fashion industry and the sorts of legal issues that arise. The chapter gives particular attention to filing strategies and considers the international dimension, not just as far as the EU and its Member States are concerned but also in terms of the issues to watch out for in the US, Russia and the Middle East and in Asia, particularly in China.
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