A Practical Guide from Start-up to Global Success
Chapter 15: Before you sign a lease
The world of retail is experiencing a seismic shift where traditional bricks-and-mortar stores are struggling to decide what their new identity is going to be in the post e-commerce world. This chapter looks at the different ways in which it is possible for fashion businesses to operate a physical presence into this brave new world. The options considered in this chapter include traditional retail leases, pop-up stores and concessions in department stores. The chapter discusses the common legal issues and identifies the practical problems to watch out for together with some techniques for minimising these issues.
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