European Fashion Law
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European Fashion Law

A Practical Guide from Start-up to Global Success

Rosie Burbidge

European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion.
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Chapter 16: Before your first ad campaign

Rosie Burbidge


There are numerous issues to consider when planning an advertising campaign in Europe. These range from clearing all intellectual property rights to complying with data protection law. This chapter introduces the common issues which can arise, particularly in fashion-focused advertising. It looks at misleading advertising both generally and in the context of social media including the importance of any paid ‘influencers’ identifying that they have been paid for the privilege of the post. It also examines the use of Google adwords, comparative advertising, sponsorship and celebrities both from a legal and practical perspective.

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