European Fashion Law
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European Fashion Law

A Practical Guide from Start-up to Global Success

Rosie Burbidge

European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion.
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Chapter 17: Before launching your e-commerce site

Rosie Burbidge


The European Union has a fairly strict legal regime as far as e-commerce is concerned. This has helped e-commerce to become trusted and widely adopted across Europe. In order to do business within the EU, there are important requirements that all businesses must follow when doing business in Europe. These include information that must be provided up front, pricing transparency (all taxes must be set out and delivery costs clearly have the right privacy policy in place. This chapter introduces each of these legal issues and places them within a practical context. It also considers the European legal issues which are on the horizon but have not yet entered law such as geo-blocking within the EU and potential changes to EU competition law.

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