European Fashion Law
Show Less

European Fashion Law

A Practical Guide from Start-up to Global Success

Rosie Burbidge

European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 18: Franchising

Rosie Burbidge


One of the most popular means of scaling a fashion business internationally is to embrace the power of the franchise. This chapter introduces key franchising concepts and issues. It looks at the popular franchising models which are available across the world and dives into particular detail on subordinated equity franchising, a popular recent solution to many franchising issues. It looks at the pros and cons of each franchising structure and offers some practical pointers for determining which structure is best for different fashion businesses. This chapter ends with a quick review of the different approaches to franchising around the world as well as issues which are on the European Union’s agenda.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.