A Practical Guide from Start-up to Global Success
Chapter 18: Franchising
One of the most popular means of scaling a fashion business internationally is to embrace the power of the franchise. This chapter introduces key franchising concepts and issues. It looks at the popular franchising models which are available across the world and dives into particular detail on subordinated equity franchising, a popular recent solution to many franchising issues. It looks at the pros and cons of each franchising structure and offers some practical pointers for determining which structure is best for different fashion businesses. This chapter ends with a quick review of the different approaches to franchising around the world as well as issues which are on the European Union’s agenda.
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