Show Less
You do not have access to this content

Varieties of Green Business

Industries, Nations and Time

Geoffrey Jones

This book provides rich new empirical evidence on green business as it examines its variation between industries and nations, and over time. It demonstrates the deep historical origins of endeavors to create for-profit businesses that were more responsible and sustainable, but also how these strategies have faced constraints, trade-offs and challenges of legitimacy. Based on extensive interviews and archives from around the world, the book asks why green business succeeds more in some contexts than others, and draws lessons from failure as well as success.
Show Summary Details
You do not have access to this content

Chapter 3: “Power from sunshine”: The business of solar energy before 1990

Geoffrey Jones

Extract

This chapter explores the emergence and growth of the solar energy business world from the nineteenth century to 1990. It covers early strategies to create parabolic dish collectors, passive use of solar by architects and the creation of the photovoltaic industry after World War II. It shows that many of the leading entrepreneurs in solar were motivated by broad social and environmental agendas to bring electricity to communities that had no access to it, and to provide careful stewardship over the world’s resources. A perennial problem was that solar technologies were not developed sufficiently to compete with conventional fuels, especially as the latter were not priced to incorporate wider environmental costs. Public policy interest in solar increased and the business prospects of solar rose whenever the prices of fossil fuels increased, only to decline when those prices subsequently fell.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.


Further information

or login to access all content.