The Third Paradigm
Chapter 8: From the oral-formulaic tradition to digital remix
Where we discuss remix and user-generated culture, highlighting the mechanics of reuse and appropriation that define modern digital creativity. Users, unprofessional authorship, and online communities play a critical role in the making of modern creativity. Amid fan fiction, remix, mash-up, machinimia and other hybrid forms of digital creativity, copyright law still constrains transformative uses. The networked society sets the preconditions for a social and collaborative idea of authorship that resembles the premodern collectivistic idea of creativity. Digital creativity thrives on a post-modern reinterpretation of borrowing and copying as a necessary ‘tribute’ to previous works. Vidding, machinima, musical sampling and mash-up compose a puzzle of responses and memes as part of a hyper-reactive community environment. As this suggests, we may be witnessing the demise of the individualistic idea of authorship in the networked information society.
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