How to Teach Entrepreneurship
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How to Teach Entrepreneurship

Colin Jones

In developing the first signature pedagogy for entrepreneurship education, Colin Jones unites the contexts of enterprise and education at the intersection of scholarship, transformational learning and student engagement. Good teaching for entrepreneurship is shown to emerge both from the educator and the students’ interest. For the educator, a process of scholarly leading is required to support student interest – from the alternate perspective, students require a willingness to welcome uncertainty and challenge the existing boundaries to effectively develop a capacity for self-negotiated action.
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Chapter 3: Know Your Students

Colin Jones


Among all men, whether of the upper or lower orders, the differences are eternal and irreconcilable, between one individual and another, born under absolutely the same circumstances. One man is made of agate, another of oak; one of slate, another of clay. The education of the first is polishing; of the second, seasoning; of the third, rending; of the fourth, moulding. It is of no use to season the agate; it is vain to try and polish the slate; but both are fitted, by the qualities they possess, for services in which they may be honoured. (Ruskin, 1917: 198)

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