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Business Creation

Ten Factors for Entrepreneurial Success

Paul D. Reynolds

Business creation, or entrepreneurship, is a major source of national economic growth and adaptation as well as an important career choice for millions. In this insightful book, Paul D. Reynolds presents an overview of the major factors associated with contemporary business creation, reflecting representative samples of US early stage nascent ventures, and emphasizing the unique features of the two-fifths that achieve profitability.
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Appendix: U.S. PSED data sets

Paul D. Reynolds


An empirically based analysis of the business creation process requires at least two elements: it must be based on representative samples of all potential start-ups, both those that succeed and those that ultimately quit, and it must observe the startup process over time to determine how and why some achieve profitability and others do not. The PSED protocol involved, after extensive field testing, several procedures. First, those active in the pre-profit stage of business creation are located with a screening module completed by representative samples of adults. Not only does this provide confidence that the sample represents business creation in the population, it also facilitates extrapolation from the sample to the total population. This allows for estimates of the total number of individuals or resources involved. Those active in business creation complete a detailed interview shortly after being identified in the screening.

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