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Business Creation

Ten Factors for Entrepreneurial Success

Paul D. Reynolds

Business creation, or entrepreneurship, is a major source of national economic growth and adaptation as well as an important career choice for millions. In this insightful book, Paul D. Reynolds presents an overview of the major factors associated with contemporary business creation, reflecting representative samples of US early stage nascent ventures, and emphasizing the unique features of the two-fifths that achieve profitability.
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Chapter 4: Motives are diverse and may change

Paul D. Reynolds


The corporate world has been very restrictive so Barbara wants to develop her own practice as a career and executive coach. She likes helping people achieve their goals on a personal level. She can be more helpful if she can coordinate all her skills and methodologies. Barbara just completed an MA and gets a lot of positive feedback from those she helped. With a network of experienced colleagues there is access to a lot of expertise for difficult issues.1 George says he is too old to start a retirement plan and doesn’t want to be in a dark corner eating cat food and peeing on himself when he is 70. With several patents, including one for processing digital audio tapes that is unique and useful for those replacing VHS tapes, he sees a competitive advantage. George is starting Smith-Rogers Audio Productions to develop and market this hardware and promote musical talent.

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