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Business Creation

Ten Factors for Entrepreneurial Success

Paul D. Reynolds

Business creation, or entrepreneurship, is a major source of national economic growth and adaptation as well as an important career choice for millions. In this insightful book, Paul D. Reynolds presents an overview of the major factors associated with contemporary business creation, reflecting representative samples of US early stage nascent ventures, and emphasizing the unique features of the two-fifths that achieve profitability.
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Chapter 12: Overview

Paul D. Reynolds


Committed nascent entrepreneurs, those serious about seeing if they can create a new business, are the majority of those pursuing business creation. Exploratory nascent entrepreneurs, who are making tentative steps but are not sure about this career choice, are a substantial minority. In either case, there are ten things to know about the entrepreneurial experience. 1. It can be very satisfying. The sense of satisfaction and self-confidence among those that create successful businesses is obvious at every turn. Further, most that get involved and discover that their initiatives may not be viable find it a rewarding experience and often pursue other start-up efforts. On the other hand, it is not for everybody and in most developed countries the majority do not participate in business creation.

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