Entrepreneurship and Context
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Entrepreneurship and Context

Friederike Welter

This book identifies Friederike Welter’s key contribution to entrepreneurship research over recent decades, and shows how her work is contextualised in time and place. The book gives a differentiated understanding of entrepreneurship and contexts, celebrating diversity as well as complexity.
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Chapter 9: 'Surfing on the ironing board' – the representation of women's entrepreneurship in German newspapers

Leona Achtenhagen


Despite extensive attempts to enhance women’s entrepreneurship in Germany, a gender gap continues to exist. This article sets out to analyse the representation of women’s entrepreneurship in German media, by analysing how it is depicted in newspapers and how this changes over time. Images transported in media might regulate the nature of women’s entrepreneurship, as they contain information about ‘typical’ and ‘socially desirable’ behaviour of women as well as of entrepreneurs. This article contributes to developing an understanding of the relevance of media representation of the entrepreneurship phenomenon for influencing the propensity towards entrepreneurial activity.

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