Adapting to a Changed Legal Marketplace
Chapter 7: Evaluating lawyers
The excellence of its lawyers is the factor that will distinguish a firm from its competitors. Substantive excellence will differentiate a firm from the pack, so everyone in the firm should be concentrating on improvement as a tenet of firm culture. Every firm should evaluate each associate regularly, in order to give him the best chance to develop. Every partner should be evaluated regularly, because strong partners and weak partners need feedback and the opportunity to improve. Lateral partners should be evaluated as regular lawyers in the firm so they do not get preferential treatment. It is important to take care in the evaluation of lawyers, in order to stress the firm’s values.
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