Why the Business Case Won't Save the World
Chapter 4: STAKEHOLDER INFLUENCE CAPACITY AND THE VARIABILITY OF FINANCIAL RETURNS TO CORPORATE SOCIAL RESPONSIBILTY
Should public corporations serve as agents of progressive social change? For example, should Levi Strauss fund a campaign to end racism? Should Ford contribute to finding a cure for AIDS? If so, how much should these corporations contribute to these social causes? Because there are ethical considerations inherent in answering these questions, reasonable people can and do disagree. Some argue that because corporations draw resources from society, they have a moral obligation to give back to society, whereas others counter that corporations are inefficient and inappropriate agents of social change, and any voluntary contributions to social causes are misappropriations of shareholders’ funds (Friedman, 1970).
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