Competition Law and Big Data
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Competition Law and Big Data

Imposing Access to Information in Digital Markets

Beata Mäihäniemi

In this timely book, Beata Mäihäniemi analyses and evaluates how the characteristics of information as a good, as well as the characteristics of digital platforms, affect the application of competition law in both theory and practice.
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Chapter 4: Characteristics of digital markets and their implications for the assessment of market power

Beata Mäihäniemi

Abstract

This chapter evaluates the characteristics of digital markets and their implications for the assessment of market power. In particular, it defines network effects and other phenomena connected to these such as the two-sidedness of online platforms that attract users with various free services and literally ‘sell’ these users to advertisers. Finally, it ponders upon potential competition and innovation and the role they can play in the environment of information intermediaries, as the competition in such markets is in innovation and not in product substitutability.

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