The Flagship ‘Speech’
INTERMEZZO 4: The selfie’s self
Significance, semioticians tell us, is a matter of mutual understanding, whereby the dimensions of the “mutual” seem to unfold on a global scale. They could call that “understanding,” or, in accordance with its essence, simply “footing.” But footing as a concept and footing as a social activity seem not primarily a matter of speaking, but of being addressed. Differences between the two parallel the differences between various positions in speech events.
Look at Ludwig. See him sitting in front of himself. The two stumble over the same word: “this” or “that.” One of them, which he calls “he himself,” tries to catch the proper word as if he were fishing in darkest waters. Where is it, what is it? As if he had an immense mirror opposite that challenges him: ask your partner, your O/other! But the mirror’s portrait is too vague, its colors too dark. It does not inform, just creates the impression (which we all have from time to time) that there is really nothing. Nothing. No-thing? What then of the “this” and the “that”? Are they indicators of an absolute emptiness? Is one’s share in humanity a black hole?
Strange, even alienating to register how such ideas touch the trusted concept of a “Self.”
Actual literature on the concept of the Self augments this considerably: there are many more theories, outlines, sketches, and essays regarding the theme than ever before. Indeed, the “Self” became a subject of consideration long...
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