Chapter 3: Branding corporations
Corporations have two contradictory laws to follow from the Supreme Court. Under Citizens United v. FEC, corporations have the right to spend an unlimited amount of money on political ads; meanwhile, under Beaumont, corporations are still banned from giving political donations directly to federal candidates. This chapter shows the data of publicly traded companies using their Citizens United right to fund American Super PACs from 2010_18. This spending is heavily skewed toward Republicans. But this political spending is also risky because customers and investors who support Democrats may reject a corporation for its political position. This chapter also notes how corporations can get unwittingly dragged into political fights, including being used by a polarizing politician; and the risks that companies may run if they are sucked into a political scandal like supporting a candidate that turns out to be embarrassingly racist.
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