Political Brands
Show Less

Political Brands

Ciara Torres-Spelliscy

From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 9: Branding racism

Ciara Torres-Spelliscy

Abstract

Comic Dave Chappelle asked, “Is Russia making us racist? …Oh OK, oh my God, thank goodness - I thought it was us. If they killed the country that way, then we’re the murder weapon.” Racial divisions were easily exploited by Russians in 2016 because there are real, long-lasting fault lines. This chapter looks at two big themes. The first is the racialized voting by Whites throughout American history, including what this voting block did during the White Primary Cases in the Texas Democratic primaries in the early twentieth century, its behavior in George Wallace’s independent campaign in 1968 and its actions in the GOP in 2016. The second is how the Russians used racism to target African American voters in particular in the 2016 election. Black voters were fed two repetitive messages in the election: to vote for a third-party candidate or not to vote at all.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.


Further information

or login to access all content.