A Practical Guide to Exploiting and Enforcing Rights
Chapter 10: Social media
Social media has largely replaced the idea of fan clubs in the modern-day music industry. It is the best way to connect with your fans and the contemporary marketing arena. The content on social media is likely to be protected by copyright, so there are a few important things that you need to aware of in order to know where you stand with regards to your own content as well as the use of other people’s content. As such, this chapter covers who owns the content on social media, infringement of social media content and a look at two platforms that are particularly relevant to the music industry; TikTok and YouTube.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.