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Case Studies in Entrepreneurship

Marlene M. Reed and Rochelle R. Brunson

Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments.

A companion website for this title, with supplementary resources, is available here.

Table of contents

Supplementary Materials