Sustainable Consumption, Production and Supply Chain Management
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Sustainable Consumption, Production and Supply Chain Management

Advancing Sustainable Economic Systems

Paul Nieuwenhuis, Daniel Newman and Anne Touboulic

This incisive book integrates the academic fields of sustainable consumption and production (SCP) and sustainable supply chain management (SSCM) as a framework for challenging the current economic paradigm and addressing the significant ecological and environmental problems faced by the contemporary business world.
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Chapter 11: Europe takes the technology lead: the case of Citron

Paul Nieuwenhuis, Daniel Newman and Anne Touboulic


Outside the US, the first car manufacturer to recognise the potential of Budd’s new body technology was André Citroën. Citroën ran into similar problems as Ford in that once mass production of mechanical components had been established, it was found that body construction and painting presented a major bottleneck preventing mass production of complete cars. Unlike Ford, Citroën shared Budd’s longer-term vision and could see that the high costs of maintaining forests was unsustainable. However, Citro'n did become very reliant on US technology. As significant is that Citro'n was first to produce a monocoque structure in volume production, but again relying heavily on Budd’s patents and technologies. American manufacturers, meanwhile had focussed more on styling and advances in production methods, as well as implementing much greater specialisation, such as plants making only a single model line, something European car makers with their much lower volumes could rarely afford to do without achieving minimum economies of scale.

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