Advancing Sustainable Economic Systems
Chapter 12: The death of craft production: Ford and Budds impact on the French car industry
The effect of the introduction of Buddism and Fordism on the French car industry was significant. The interwar period saw a major decline with the various economic crises and the introduction of mass production by some manufacturers, notably Citro'n and Renault, taking its toll. The post world war II period saw a slight revival as plastics technology made some new small volume producers viable (Alpine, DB, Gordini, etc.) and an increase in demand allowed the luxury craft makers, such as Delahaye, Hotchkiss, Salmson, Talbot a brief stay of execution. From 1950 the final decline set in to the present handful of car makers in France. This effect was not limited to France. France has the world’s oldest car industry and therefore illustrates such trends perhaps better than most other industries. However, the spread of Ford’s mass production, supported by Budd-style body technology gradually moved around the world.
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