The Comparative Economics of North American and European Sports
Edited by Carlos Pestana Barros and Muradali Ibrahímo
Chapter 8: The Soccer World Cup 2006 in Germany: choosing match locations by applying a modified cost–benefit model
8. The Soccer World Cup 2006 in Germany: choosing match locations by applying a modiﬁed cost–beneﬁt model Bernd Rahmann and Markus Kurscheidt 1. INTRODUCTION On 6 July 2000, the Fédération Internationale de Football Association (FIFA) awarded the right to host the Soccer World Cup 2006 to Germany. This brought a bidding campaign of the German soccer association (DFB) of over seven years and a (costly) neck-and-neck struggle between ﬁve ambitious candidates to an end.1 Likewise, from an economic perspective, FIFA’s voting ﬁnished the ﬁrst level of a two-stage decision problem that faces a national soccer association willing to host a World Cup. On the ﬁrst level, it has to be decided whether it can be rationally justiﬁed by socioeconomic criteria to bid for the event. On the second level, the soccer association and FIFA must determine, relative to strategic goals, the venues where the World Cup matches are to be held. In practice, besides the usual uncertainty and measurement diﬃculties, a number of analytical problems as to this two-stage decision comes forth, among others: which evaluation approach and decision rules to choose and how to keep the ﬁrst-level evaluation consistent with the second-level analysis. For the case of the Soccer World Cup 2006 in Germany, Rahmann et al. (1998) carried out an ex ante study by the use of cost–beneﬁt analysis (CBA) mainly intended to underpin the decision on the ﬁrst-level problem (see also Kurscheidt and Rahmann, 1999; Rahmann, 1997). They...
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