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Edited by Sandra L. Fielden and Marilyn J. Davidson
Chapter 8: The Impact of Family Support on the Success of Women Business Owners
8 The impact of family support on the success of women business owners Nancy Rogers Introduction As greater numbers of women enter the workforce or start their own businesses, the challenge of balancing two major adult roles becomes a critical issue. In fact, many employed women and women business owners identify the stress of balancing work and family and the inter-role conﬂict that this creates as one of their biggest problems (Harte, 1996; Honig-Haftel and Martin, 1986). In an attempt to address this problem, women are attracted to the potential beneﬁts of entrepreneurship which include perceived increases in ﬂexibility and greater ability to balance the rewards and demands of career and family (Rogers, 1998; Center for Women’s Business Research, 28 February 2001). And, since women’s jobs are characteristically lower in prestige, lower paying, less autonomous and more rigid (Andersen, 2000), owning one’s business becomes an attractive alternative indeed. Unfortunately, inter-role conﬂict continues to create problems for women business owners and research on how they are aﬀected by this conﬂict is sparse (Moore and Buttner, 1997; Rogers, 1998). Still, comprehending the impact of inter-role conﬂict is important because the success of women-owned businesses is of signiﬁcant importance to the economy. In the US, there are nearly 6.2 million women-owned businesses representing about 36 per cent of all small businesses, employing approximately 9.2 million people. Furthermore, these businesses account for approximately $1.15 trillion in sales in the US and represent the fastest growing business segments...
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