Edited by Sandra L. Fielden and Marilyn J. Davidson
Chapter 12: Hispanic Women Entrepreneurs and Small Business Owners in the USA
Yolanda Sarason and Morgan Morrison Introduction I consider speaking Spanish another competitive advantage. I probably have been very Americanized in may ways. Number one, I’m impressed with the fact that in the United States, a woman is able to do what I did . . . I recognize that my language and culture have been instrumental in my success. Hispanic woman business owner – Construction company (Tinjaca, 2001) Early on, people would ask me, ‘Isn’t it hard being a woman entrepreneur?’ I always said, ‘No’. I did not want them to feel sorry for me by letting them know that it was in fact very hard. Unfortunately, we live in a world where people judge others based on external elements. I feel that the entire world loses when our minds are closed. Hispanic woman business owner – Computer sales company (Tinjaca, 2001) Hispanic women small business owners are exhibiting new trends in the United States. They are one of the fastest growing segments in the United States among women-owned businesses. The number of women-owned ﬁrms in the United States has increased by 103 per cent from 1987 to 1996 compared to a 206 per cent increase by Hispanic women (NFWBO, 2000). These Hispanic women are younger than their male counterpart and have less years of business experience (Shim and Eastlick, 1998). Slightly less than half (44 per cent) of the businesses owned by Hispanic women represent a service industry, yet they are more likely to be in construction (10 per cent) than construction ﬁrms...
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