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International Handbook of Women and Small Business Entrepreneurship

Edited by Sandra L. Fielden and Marilyn J. Davidson

The number of women entering small business ownership has increased significantly across the world in recent years. These women make a crucial contribution to the economic growth and development of local, national and global economies. Yet, despite their increasing numbers, they have received comparatively little attention from the academic community. This comprehensive and coherent book redresses the balance and provides an up-to-date, theoretical review of this important area of study. A distinguished group of international contributors presents the latest work from the USA, the UK, Australia, Canada, India and Singapore, which explores practical initiatives and strategies related to the experiences of women entering small business entrepreneurship.
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Chapter 12: Hispanic Women Entrepreneurs and Small Business Owners in the USA

Yolanda Sarason and Morgan Morrison


Yolanda Sarason and Morgan Morrison Introduction I consider speaking Spanish another competitive advantage. I probably have been very Americanized in may ways. Number one, I’m impressed with the fact that in the United States, a woman is able to do what I did . . . I recognize that my language and culture have been instrumental in my success. Hispanic woman business owner – Construction company (Tinjaca, 2001) Early on, people would ask me, ‘Isn’t it hard being a woman entrepreneur?’ I always said, ‘No’. I did not want them to feel sorry for me by letting them know that it was in fact very hard. Unfortunately, we live in a world where people judge others based on external elements. I feel that the entire world loses when our minds are closed. Hispanic woman business owner – Computer sales company (Tinjaca, 2001) Hispanic women small business owners are exhibiting new trends in the United States. They are one of the fastest growing segments in the United States among women-owned businesses. The number of women-owned firms in the United States has increased by 103 per cent from 1987 to 1996 compared to a 206 per cent increase by Hispanic women (NFWBO, 2000). These Hispanic women are younger than their male counterpart and have less years of business experience (Shim and Eastlick, 1998). Slightly less than half (44 per cent) of the businesses owned by Hispanic women represent a service industry, yet they are more likely to be in construction (10 per cent) than construction firms...

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