Handbook of Qualitative Research Methods for International Business
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Handbook of Qualitative Research Methods for International Business

  • Elgar original reference

Edited by Rebecca Piekkari and Catherine Welch

This innovative Handbook draws together and reflects on the specific methodological challenges that an international business scholar is likely to face when undertaking a qualitative research project.
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Chapter 20: The Role of Culture in Conducting Trustworthy and Credible Qualitative Business Research in China

Giana M. Eckhardt

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