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Edited by Larry Dwyer and Peter Forsyth
Chapter 6: Travel and Tourism Intermediaries
6 Travel and tourism intermediaries Nevenka Cavlek Introduction The aim of this chapter is to discuss the main issues in travel and tourism intermediation. Focus is set on the following: ● ● ● ● ● ● the role played in the market today by travel agencies and tour operators, as the main travel and tourism intermediaries; the business environment of travel agencies and tour operators on the largest tourism generating markets; the economics of travel agencies; the principles of tour operating and the main commercial risks; the economics of tour operation; and yield management in the tour operating business. There is no doubt that people would travel even if intermediaries in travel and tourism did not exist. However, since everything in life is easier with good organisation, by providing professional help in this kind of travel arrangement travel and tourism intermediaries have justiﬁed their existence. From a historical point of view, intermediation in the sphere of travelling reached a higher stage with the start of travelling for the purpose of tourism, as a higher phase in the development of travel. The need for intermediaries is conditioned by the speciﬁcity of the tourism demand and tourism supply. Intermediaries in travel and tourism link those who oﬀer services (service providers) with those who make use of these services (travellers and tourists). The main representatives of travel and tourism intermediaries are travel agents and tour operators, although they are not the only channels of distribution of travel and tourism services on the market. Sometimes diﬀerent...
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